Since the summer of 2020, Šárka Jakubcová has been involved in the preparation of a new video platform for Czech Television, which replaced the previous version of iVysílní (an online broadcasting platform). She was in charge of all SEO analysis, preparation of SEO specifications for all parts of the website, consultations, and implementation checks, as well as ensuring that the launch of the new website was as smooth as possible.
In her work, she closely cooperates with the UX department, analysts, developers, and editorial staff. Another challenge was the optimization of the ČT EDU educational website. She is currently concentrating on optimizing the website for the children – ČT Déčko.